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Journal : Relasi : Jurnal Ekonomi

Satifaction As Intervening For The Antecedents Of Intention To Revisit: Marine Tourism Context In East Java Achmad Yanu Alif Fianto
RELASI : JURNAL EKONOMI Vol 16 No 1 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i1.347

Abstract

The purpose of this study was to identify the effect of brand experience and service quality on intention to revisit with satisfaction as a mediating variable in the marine tourism in Indonesia. A total of 241 worthwhile questionaires were collected to be used to examine the structural model and the measurement using PLS path modelling analysis. This research was conducted in several coastal tourism objects in East Java, which were emphasized on the north coast of East Java. This study found that service quality has a significant effect on intention to revisit. This study also revealed that at the same time brand experience also had a significant influence on intention to revisit. In addition, this study also revealed that visitor satisfaction was significantly also able to mediate the relationship between service quality with intention to revisit while also having a mediating function of the relationship between brand experience with intention to revisit. This can be interpreted that the coastal tour manager should focus on improving service quality and developing visitor experience in order to enhance tourists' emotional attachments to the coastal tourism area to shove repeat visits among visitors. This research has contributed to an increase in understanding of the effect of service quality and brand experience on intention to revisit by adding satisfaction variables that serve as mediation. In addition, the findings of this study can be very beneficial for the development of coastal tourism in East Java, Indonesia.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdul Aziz Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Agung Tri Yunanto Ahmad Marzuqi Alexander Dimas KP Ali Abdullah, Ali Andreas Alfred Savero Putra Anisah Khoirotun Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Brian Harmanda, Brian Candraningrat, Candraningrat Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dhika Yuan Yurisma Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Dwi Ayu Rakhmawati Dwiki Setya Prayoga Edwin Indra Tesno Evi Farsiah Utami, Evi Farsiah Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Gede Danu Arya Santika Hardman Budiardjo, Hardman Hardman Budiharjo Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Januar Wibowo Jessy Octavia Andrele Karsam Karsam Mahardika Prasetya Martinus Sony Erstiawan Moh Afrizal Ghozali, Moh Afrizal Much. Rahmad Hidayat Muh Bahruddin Naomi Natassia, Naomi Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Norma Amaliah Novan Andrianto Novan Ardianto Nur Dyanto Riski Ridhani, Nur Dyanto Riski Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rachmat Isa Asera Nempung Rahayu Shinta Raissa Daniswara Riska Ajeng Anggraini Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Shinta, Rahayu Sigit Prayitno Yosep Siti Asiyah Sri Suhandiah Stephen Lauwrentius, Stephen Sugiharto Adhi Cahyono, Sugiharto Adhi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries